What are LSI Keywords and do they matter?

KeywordsIn today’s business era, a number of businesses are thriving due to the internet. This is no surprise to anyone. As a business owner you are probably asking “how can I best utilize the internet’s power for my business?” Search Engine Optimization (SEO) has become a huge tool for businesses. This is what is going to get your business ranked higher on search engines like Google. If you use SEO then you are very familiar with keywords. Keywords are what search engines pull when a user is making a request, but did you know there are other types of keywords that search engines use to differentiate what a user is searching? These types of keywords are called “Latent Semantic Indexing” (LSI) keywords.

LSI keywords is a term for related keywords or synonyms. This can be a powerful SEO tool that can help you improve your presence on search engines. If you are still confused about what LSI keywords here is an example that Beginnersbook.com had. Search engines discover a page with the word “Apple” on it. How does it differentiate whether the Apple is a fruit or a brand? They use Latent Semantic Indexing keywords. If there are words like fruit, taste and/or flavor in the page, then it would be easy for search engines to say that the following page is about the apple that is a fruit. The LSI keywords in this example are fruit, taste and flavor.

Now that you know what Latent Semantic Indexing keywords are, you might be asking “where can I include these LSI keywords in my page?” LSI keywords should be placed throughout the content in your website. If you have a blog, you should include some of your LSI keywords in your title, throughout your content, in your description, and even in your meta description. It is important to included those LSI keywords there because that is where search engines will be looking when a user searches one of your main keywords. If you wish to learn more give us a call.Skillman Video Group LLC is a Boston video production company. Call us anytime at 800-784-0140