Enhancing Legal Representation with Michael DelSignore’s Video Marketing Strategy

A Professional Approach to Legal Marketing

Recently, Skillman Video Group partnered with Michael DelSignore, a distinguished Boston criminal defense attorney, to enhance his digital presence through professional video marketing.

Recognizing the limitations of DIY video production, Michael sought SVG’s expertise to create a series of high-quality “expertise” videos tailored specifically for his criminal defense practice.

The Importance of Professional Videography in Law

In the competitive field of law, particularly with the vast number of practicing attorneys in the U.S., establishing a standout online presence is crucial.

Michael understood that to differentiate his services and reach potential clients effectively, engaging a skilled video production company familiar with law firm marketing was essential.

Videomercials: Bridging Client Needs with Legal Expertise

The cornerstone of our collaboration was a concise, 2-minute marketing video designed to provide potential clients with a clear understanding of Michael’s services.

This videomercial aims to convey not just the legal expertise of Michael DelSignore but also his commitment to addressing client concerns, particularly those facing charges for operating under the influence (OUI).

Expanding the Video Suite

Beyond the main videomercial, SVG produced seven additional short videos, each focusing on specific aspects of the legal process that Michael’s clients might encounter.

These videos cover critical topics, such as navigating arraignments and understanding the nuances of field sobriety tests, providing valuable, easily digestible information to individuals in need of legal guidance.

Creative Collaboration for Effective Results

Working closely with SVG’s creative team, Michael was able to transform his vision into a series of informative videos that not only highlight his expertise but also make complex legal information accessible to the layperson.

This strategic approach ensures that potential clients not only find Michael’s practice online but are also convinced of his capability to handle their legal issues effectively.

A Partnership for Legal Marketing Success

This project exemplifies how combining professional video production with strategic SEO and video marketing can effectively connect a business with its target audience.

For Michael DelSignore, this means engaging potential clients at a critical moment in their search for legal representation and providing them with the assurance that they are in capable hands.