Recently, Skillman Video Group shot an array of “expertise” videos starring client Michael DelSignore, a Boston criminal defense attorney. The shoot took place at our studio location in Chelsea, MA. Michael, who also hired SVG to produce a videomercial for his Criminal Defense law practice, knows the importance of his business having a strong web presence. Unsatisfied with the videos he shot himself for his website, he found SVG via a Google search and made the wise decision of hiring a professional video production company that is experienced in law firm marketing. Michael’s needs were on par with the type of service that SVG provides its clients- producing videos that draw customers to your business through the use of video marketing, social media and SEO. With an unprecedented number of lawyers in the US today, standing out as top notch can be difficult. It is crucial that people find your business first when searching online and this is why SEO is so imperative.
Shooting the videomercial with SVG was a great first step for getting customers to Michael’s website. The short 2-minute marketing video we produced gives the viewer an immediate and visceral experience on how their needs can be met through his services and expertise. In addition to the videomercial, Michael also wanted an array of videos that would be concise yet informative for clients who needed legal representation after an OUI (Operating Under the Influence) arrest. Collaborating creatively with SVG’s creative team, this info came in the form of seven individual 1-2 minute expertise videos explaining such things like where to go and what to do at your arraignment, to demonstrating the faults of the field sobriety tests. Michael is clearly passionate about practicing law, which is why he chose to market his skills using video. SVG is there to help customers and businesses meet in the most efficient way possible, by using the combined power of video, SEO and social marketing.