SVG on Set: Consumer Video Production at a Mall

arianna skincareThe great thing about working in corporate video is that you never know where you’ll be filming next. This week, SVG was filming with Arianna Skincare for a second time.  Rather than at an apartment or the Boston Commons like last time, the shoot was held at their store at a mall in Braintree.


Filming at a mall is fun but challenging – there’s easy access to any extra props or clothes you may need to run out and buy; you could always grab people and ask them to be extras; you could even go for a quick coffee or food run. While there are those fun little perks, there are always some downsides. For example, it’s hard to block out the mix of light from various fixtures and large windows. You can’t turn off the music that’s playing over the loud speakers. You can’t control the people walking by your shoot and being loud or trying to get into the shot. We had the pleasure of experiencing both the good and the bad of shooting at a mall.

Our last time working with Arianna Skincare, the whole focus was on one video – capturing the interview and then subsequent B-Roll. This time, however, we needed to film multiple product tutorials. These “How-To” videos will provide viewers with clear knowledge on how to use certain products that Arianna Skincare sells.  For the videos, we needed to film multiple openings and closings and then use a model to actually demonstrate how to correctly use the product. There were also beauty close-up shots of the products that had to be captured as well.  The beauty shots help to clearly show the viewers exactly which products you need for each of the demonstrations shown.

The demonstration portions of the videos were captured using two cameras, one on a wide and one on a close-up of the model at all times.  Everything else just needed one camera.  For lights, a Kino and two Zylights were used, along with the overhead lights that needed to stay on the whole time.  For audio, a wireless lavalier microphone and a boom microphone were used.  Only for the beauty shots was there a change, with the camera being mounted on a Dana Dolly, rather than simply panning back and forth while on the tripod.  The Dolly allowed for smooth, slow movements to help in really showing off the products.

beauty shot

The day started at 9am and ran all day, not wrapping until 6pm. Only a few hiccups arose, such as the model having to leave at 3, meaning that another needed to be brought in to finish the other videos. Luckily, it was an easy fix that didn’t harm the videos in any way.

arianna skincare

arianna skincare

While the majority of the filming was accomplished, some B-Roll and interviews have now been moved up to another day so that they can receive the proper attention, rather than having to rush and squeeze them in near the end. Rushing is a benefit to no one.

Overall, it was another successful production day with Arianna Skincare. Time to log all the footage and start cutting it down!


Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417