Capturing Essence: The Inspiring Journey of Arianna Skincare’s Founder

Bringing a Visionary’s Story to Life

This week at Skillman Video Group (SVG), we embarked on an exciting project to showcase the dynamic and inspiring life of the founder of Arianna Skincare.

The video shoot was designed not just to tell her story but to visually represent her journey and influence through vibrant and engaging content.

Day One: Diverse Settings for a Rich Narrative

The first day of shooting was a whirlwind of activity, spanning multiple locations to capture the essence of her daily life.

We started in her apartment, which served as the backdrop for the main interview.

This interview is a crucial element of the video, intended to run throughout the final product, providing a personal touch to her narrative.

Setting the Scene in the Living Room

Our first task was setting up in the living room, where the extensive setup included arranging four types of lighting—key, fill, back, and hair lights—to perfectly illuminate the subject.

A separate stand for the shotgun microphone and the meticulous placement of the camera with its various attachments ensured that every detail was captured flawlessly.

Despite the complexity, the team efficiently readied the space for shooting within an hour and a half.

Emotional Depths and Swift Transitions

Following the emotionally charged interview, which lasted just over an hour, we quickly transitioned to capturing B-roll.

This footage was essential to break up the interview visually and to further reveal her personality and lifestyle.

Scenes of her cooking, exercising, and enjoying Boston Common added depth and context to her story, helping viewers connect on a more personal level.

Outdoor and Indoor Dynamics

While the outdoor shots benefited from the mobility and ease of a Steadicam, each indoor scene required careful lighting setups.

Despite these challenges, the team’s ability to adapt and move quickly allowed us to wrap up the day’s shoot by 6:00 PM.

Showcasing a Multifaceted Life

The footage collected throughout the day—from serene moments at home to vibrant scenes of social interaction in the park—was curated to provide a holistic view of her life.

These scenes were not just visual fillers but integral parts of illustrating who she is beyond her professional accomplishments.

A Story of Inspiration and Influence

This project was more than a video shoot; it was an opportunity to delve into the life of a woman who has not only led a business but has also inspired many through her resilience and success.

The “My Story” video serves multiple purposes—it is a CEO video that introduces the founder to her audience, a PR tool that highlights her inspiring journey, and a prelude to more focused content on Arianna Skincare’s products and tutorials.

Looking Ahead

This shoot marks the beginning of SVG’s collaboration with Arianna Skincare.

Future videos will focus on the brand’s products and provide tutorials, expanding on how her vision is translated into her business’s offerings.