What is “Success” in a Marketing Campaign?

There are many platforms available to view content these days allowing consumers to observe various media sources for a company. Several platforms include YouTube, Facebook, and Snapchat. These social networks were considered to only be used as methods to drive traffic to the main website of a company thus accomplishing a certain “reach” and page views. But if a company desires to have accurate representation of success in a marketing campaign, then cross platform measurements have to be taken into account.

Various Metrics

Video Production ServicesEvaluating success on media platforms varies, but can be a useful tool when determining a marketing strategy to reach the public effectively. Here are four ways that video marketing companies can evaluate campaigns differently.

  1. Conversation Rate refers to a ratio of comments per post to the overall followers or likes. For example, a corporate training video production can be shared on Facebook and evaluated by how many likes or comments it receives. If the video was received well and sparked a conversation it can be deemed a success.
  2. Amplification Rate determines the ratio of shares per post to the overall followers of a site. This means that viewers were so moved by the content that they felt the need to share with everyone they know.
  3. Applause Rate is the general approval of the post determined by a ratio of likes. to the overall followers. Observing the amount of admiration of a certain campaign can determine what is working and what isn’t.Favorite video blog posts
  4. Economic Value is as simple as looking at the value of short and long-term revenue/cost savings. If money was made from being on certain social networks then the company has used another metric to determine success. With the many platforms available, companies can gage what is working versus what isn’t in order to determine the economic goals.

Marketers can take these different metrics and see how their campaigns are influencing the consumer.

Web Marketing Benefiting from the Data

A business needs to know what they want to learn from the marketing campaign to determine what metrics to look at. Not all platforms use the same metrics to evaluate success. Different achievements are being made by various social network platforms and the marketing strategy has to adapt along with it. Looking at data is useful for understanding trends and bettering the connection with the audience. The metrics described above are ways to learn about the content and achieve the company’s objectives by adapting to new techniques in the changing market.

As a Boston video production company, Skillman Video Group has excelled at producing content that succeeds for businesses in marketing campaigns and social networks. With our various video production services,  SVG works to generate B2B and B2C products that generate innovative marketing content solutions for our clients.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.


000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417