How to Build a Social Media Strategy that Works
For a company, the decision to establish a social media presence is a way to improve brand recognition and individuality. It allows for a strong, personal bond to be formed between a company and its following. However, rather than diving in headfirst, a business should develop a substantial, straightforward plan that is able to identify its objectives and caters to what the customer wants to see.
Social Media Strategy Plan
Some of these may include brand awareness, audience engagement, or an increase in website traffic. Regardless, it is essential that the content is shaped around the objectives. If the aim is to gain viewership and customer loyalty, the social media campaign should revolve around a subject that audiences can react and relate to. In order to stay organized, use the S.M.A.R.T. Goals steps:
How do you Find your Audience?
In order to effectively reach certain demographics, understanding the audience that a company caters to is necessary in order to meet their expectations. Gathering statistics from Google Analytics and SEO data allows for a company to recognize their audience, and are therefore able to personalize a marketing strategy.
How to Identify Market Competitors
For any business, there are several others vying for recognition. Researching their successful campaigns, while also developing an individual voice for a brand is key. A company must establish their messages, ideas that will resonate with the audience, in order to fully connect and set itself apart. Why should the audience pay attention? What makes the company special?
Top Social Media Platforms
Consider the various platforms that are available (i.e. Facebook, Instagram, Snapchat, YouTube, LinkedIn, etc.), and what they are able to offer – which are the most beneficial for campaign? If a company wants to be more accessible to their customers, and if they want to provide a glimpse into how it is run, Snapchat and Instagram are excellent choices. Daily updates, or posting pictures three times a week are effective strategies in order to keep a viewership engaged, which in turn boosts customer loyalty and brand reliability. For example, for a video production company, providing a portfolio of their work on sites like YouTube is necessary to connect with potential clients.
Social Media Marketing Strategy
The more a company posts, the more it will motivate the audience to expect new information. They want to see what is being offered, so it is important to show them. Provide a variety of content, which can include, pictures, infographics, and videos.
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