Beyond the Paintbrush: Skillman Video Group Captures the Heart of Arch Painting

Skillman Video Group recently embarked on a collaborative journey with Arch Painting, a commercial and residential painting company, to create a captivating recruitment video that would showcase their unique company culture and values.

A Wealth of Footage, A Challenge of Condensation

Our initial shoot at Arch Painting’s office and work site yielded a treasure trove of raw footage, featuring interviews with six employees and dynamic b-roll showcasing the company’s operations.

However, transforming this abundance of material into a concise, impactful two-minute video presented a unique challenge.

The Editing & Finishing Process: Weaving a Cohesive Narrative

Our standard four-round revision process proved invaluable in distilling the essence of Arch Painting’s culture from the raw footage.

The first round focused on crafting a cohesive narrative from the six diverse interviews, highlighting the company’s core values and reducing the runtime to five minutes.

We then shared this initial cut with our client, incorporating their feedback to further refine the story and achieve the desired two-minute length.

This collaborative approach ensured that the final video accurately reflected Arch Painting’s vision and messaging.

Elevating the Narrative: Music, Graphics, and B-Roll

To enhance the video’s emotional impact and visual appeal, we added energetic music that complemented the company’s dynamic spirit.

We also designed custom graphics and titles that aligned with Arch Painting’s brand identity, offering them a choice of three distinct visual styles.

Incorporating the staged b-roll footage posed a unique challenge, as we had to strike a balance between showcasing the company’s culture and ensuring the visuals supported the overall narrative.

Through close collaboration with the client, we selected the most impactful b-roll shots that truly embodied the essence of Arch Painting.

The Final Result: A Recruitment Video That Inspires

The final product is a two-minute and thirty-second recruitment video that not only highlights Arch Painting’s expertise but also paints a vivid picture of their unique company culture.

We’re proud to have played a role in creating a video that resonates with potential employees and showcases the company’s commitment to excellence.