Brand Refresh; Stay Current, Stay Clear

It’s 2013, going on 2023. Technological sophistication is increasing at exponential rates and our world seems to spin just a little faster every day. In this age of change, keeping your brand fresh is important. To stay relevant and attractive, you may need a brand refresh to clarify your image.


A brand refresh can mean many things.  It can focus solely on logo and slogan, it can delve deeper to a website and social media face-lift, or it can be a rethinking of the business model itself. It’s important to distinguish that a brand refresh is not an overhaul as much as it is a clarification. The idea is to re-poise your brand so that it is either relevant and palatable to the current market environment or even innovative and trend setting.

Refreshing a brand often times has a lot to do with the subtleties; A clearer logo, sleeker text, augmented colors, a finer sense of composition, aesthetics, and precision content – not unlike subliminal stimuli, these admittedly slight changes affect ones subconscious interpretation of a brand. Slight they might be, the difference is real.

It’s also a wise idea to update your brands’ website interface and aesthetic; Better links, social media enabled, minimalized layout, clearer navigation, cleaner content. Many company websites can be utterly confusing even to simply realize the company’s main purpose. The web is wiser now than it was five years ago and companies know how to layout and deliver information effectively and beautifully. If you’re brand isn’t up to snuff you‘ll find yourself struggling to stay afloat.

Preemptively to that scenario, Skillman Video Group is currently working on refreshing our website and logo. Stay posted for a new beautiful updated logo and website rolling out in a month or so.  Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.