A Personal Touch: Unveiling the Heart of Palestine Advocacy Project

Skillman Video Group (SVG) embarked on a mission to amplify the voice of the Palestine Advocacy Project (PAP) through a series of intimate interview videos.

These videos, filmed at the home of Richard Colbath-Hess, a PAP board member and founder, aimed to unveil the personal story behind the organization’s unwavering commitment to raising awareness about the Palestinian-Israeli conflict.

Strengthening PAP’s Digital Footprint

SVG’s involvement with PAP extended beyond video production. For months, the agency has been working tirelessly to bolster PAP’s online presence.

This included a comprehensive website redesign, strategic social media management, and the promotion of impactful PSAs.

SVG’s goal was clear: to increase PAP’s reach and engagement across all digital platforms.

Ambitious Goals for Social Impact

SVG set ambitious targets for PAP’s social media growth through their guaranteed metrics services. These included:

• Increasing Twitter followers by 12,000
• Increasing Facebook followers by 42,000
• Achieving a total social reach of 900,000 impressions on Facebook and Twitter
• Reaching a collective 750,000 views on all five videos on PAP’s YouTube channel

These metrics served as a roadmap for success, driving SVG’s efforts to create a meaningful and lasting impact for PAP.

The Power of Personal Storytelling

The interview videos delved into Colbath-Hess’ personal journey, exploring the motivations and inspirations that led him to establish PAP.

By sharing his story, the organization aimed to forge a deeper connection with their audience.

After all, building trust and establishing meaningful relationships requires people to know, like, and trust the faces behind the cause.

Behind the Scenes: A Simple Yet Effective Setup

The video shoot itself was simple yet impactful.

A Sony FS7 camera, LED lights, and diffusion paper were used to create a warm and inviting atmosphere.

High-quality audio was captured using a combination of a shotgun microphone and a lavaliere microphone, ensuring Colbath-Hess’ words were heard clearly and crisply.

Talking Points That Resonate

The interview touched upon Colbath-Hess’ family history, his passion for human rights, and his unwavering belief in the importance of advocating for the Palestinian cause.

By sharing these personal anecdotes and insights, PAP aimed to create a narrative that would resonate with viewers and inspire them to take action.

Building a Brand with Heart

SVG’s commitment to helping clients build their brand goes beyond surface-level tactics.

By uncovering the personal stories and motivations behind organizations like PAP, SVG creates campaigns that are both meaningful and effective.

Through the power of video, they empower organizations to share their message with a wider audience and make a lasting impact on the world.