Revitalizing Crown Uniform & Linen Service: The Power of Corporate Video by Skillman Video Group

Skillman Video Group (SVG) partnered with Crown Uniform & Linen Service to craft a series of corporate videos aimed at revitalizing their brand image.

The project’s centerpiece, a captivating video for their website’s homepage, provides a behind-the-scenes look into Crown’s operations, history, and innovation.

Through a full-day shoot capturing B-roll footage and insightful interviews, SVG succeeded in humanizing the Crown brand, connecting deeply with viewers by showcasing the company’s rich legacy and dedication to quality and sustainability.

A Behind-the-Scenes Glimpse: The Making of a Brand Story

The full-day shoot was a whirlwind of activity, with Skillman videographer Jake Thomas wielding a Sony FS-7 camera and a Steadicam to capture the essence of Crown’s operations.

B-roll footage showcased the intricate dance of employees scanning garments, the rhythmic hum of machinery, the precise loading of uniforms onto trucks, and even the impressive rooftop solar panels that power the facility. Intern Chris Acevedo diligently assisted Jake, ensuring a seamless workflow.

Meanwhile, Christina Skillman, SVG’s founder, engaged in insightful interviews with the four owners of Crown: Joe, Plato, George, and Arthur.

These conversations delved into the company’s rich history, dating back to 1914, and highlighted their remarkable evolution. From cutting-edge water filtration systems to state-of-the-art machinery, Crown’s commitment to innovation and sustainability shone through.

The interviews, conducted in a second-floor location with a panoramic view of the factory floor, were a testament to SVG’s ability to create a comfortable and engaging atmosphere for their subjects.

The owners’ passion for their business and their dedication to their employees were evident in every frame.

Why Corporate Videos Matter: Humanizing the Brand

Corporate videos are a powerful tool for storytelling, allowing companies to connect with their audience on a deeper level.

By introducing the owners or key figures and sharing the company’s history, these videos humanize the brand and build trust with viewers.

Shooting on-site, as SVG did with Crown, adds another layer of authenticity. Instead of a sterile studio setting, viewers get a glimpse into the real-world environment where the company operates, further strengthening their connection to the brand.

In Crown’s case, the video not only showcases their commitment to quality and innovation but also tells the story of a family-owned business that has evolved over a century.

This personal touch resonates with viewers, creating a lasting impression and fostering loyalty.

Crown Uniform & Linen Service Brand Video

Crown Uniform & Linen Service Company Values Video

Crown Uniform & Linen Service Employee Spotlight Video

Frequently Asked Questions

Why did Crown Uniform & Linen Service choose to create corporate videos?

Crown Uniform & Linen Service chose to create corporate videos to revitalize their brand image and connect with their audience on a deeper level.

By showcasing their operations, history, and innovation through engaging videos, they aimed to humanize the brand and build trust with viewers. The videos provide a behind-the-scenes look into the company’s environment, highlighting their commitment to quality and sustainability.

This approach not only enhances their online presence but also fosters loyalty and a stronger connection with their customers.

What was the focus of the corporate video created by Skillman Video Group for Crown Uniform & Linen Service?

The focus of the corporate video created by Skillman Video Group for Crown Uniform & Linen Service was to showcase the company’s operations, history, and innovation.

The video featured B-roll footage of employees scanning garments, operating machinery, and loading uniforms onto trucks, as well as the facility’s rooftop solar panels.

Interviews with the four owners provided insights into the company’s rich history, dating back to 1914, and highlighted their commitment to innovation and sustainability.

The video aimed to humanize the brand and build trust with viewers by presenting a personal and authentic story.

How did Skillman Video Group ensure the authenticity of the corporate video for Crown Uniform & Linen Service?

Skillman Video Group ensured the authenticity of the corporate video for Crown Uniform & Linen Service by shooting on-site and capturing real-world operations.

The video included B-roll footage of employees at work, machinery in action, and the facility’s sustainable features, providing a genuine glimpse into the company’s environment.

Interviews with the owners conducted in a comfortable and engaging setting added a personal touch, highlighting their passion for the business and dedication to their employees.

This approach created a relatable and trustworthy narrative that resonated with viewers.

What role did the interviews with Crown’s owners play in the corporate video?

The interviews with Crown’s owners played a crucial role in the corporate video by providing personal insights into the company’s history, values, and commitment to innovation.

Conducted by SVG’s founder, Christina Skillman, the interviews delved into the company’s evolution since 1914, highlighting cutting-edge technologies and sustainable practices.

The owners’ passion for their business and dedication to their employees were evident, adding authenticity and emotional depth to the video.

This personal touch helped humanize the brand and build trust with viewers, making the video more engaging and impactful.

How did the corporate video by Skillman Video Group benefit Crown Uniform & Linen Service?

The corporate video by Skillman Video Group benefited Crown Uniform & Linen Service by enhancing their brand image and creating a deeper connection with their audience.

By showcasing the company’s operations, history, and commitment to innovation and sustainability, the video provided a compelling and authentic narrative.

This approach helped humanize the brand, build trust with viewers, and foster loyalty.

Additionally, the video served as an effective marketing tool on their website, attracting potential customers and strengthening their online presence.

Overall, the video reinforced Crown’s reputation as a quality-focused and forward-thinking company.