Crafting Authenticity: Behind the Scenes of Fischbach & Moore’s Electrifying Brand Video

Last fall, Skillman Video Group embarked on a mission to capture the heart and soul of Fischbach & Moore, a leading electrical contracting group.

We delved into their core competencies, company culture, and the unwavering passion of their employees.

Armed with hours of raw footage from nine employee interviews and dynamic b-roll showcasing the company’s diverse projects, we set out to weave a captivating narrative that would resonate with their audience.

Editing & Finishing: Where Grit Meets Artistry

Our editing process was a delicate dance between preserving the raw energy of the footage and refining it into a polished final product.

The goal was to capture the “grit” that defines Fischbach & Moore, both in their work and their people.

This grit was evident in the raw footage, but we amplified it through careful editing, music selection, and graphic design.

We eschewed generic corporate music, opting for a rocking electric guitar soundtrack that mirrored the energy and intensity of Fischbach & Moore’s work.

Collaborating with a skilled colorist, we created a visual atmosphere that evoked the ruggedness and technical nature of electrical contracting.

Angular graphics and fonts further reinforced this aesthetic, creating a cohesive visual identity that reflected the company’s brand.

Sound Engineering: Amplifying Voices in the Construction Zone

One of the unique challenges of this project was the background noise captured during our on-site shoots.

Construction zones are inherently noisy environments, and this ambient sound threatened to obscure the voices of our interviewees.

To address this, we enlisted the expertise of an audio engineer, who meticulously cleaned up the audio track, minimizing background noise and ensuring that every word spoken by Fischbach & Moore’s employees was crystal clear.

The Rhythm of Storytelling: Balancing Interviews and B-Roll

We carefully interwove the employee interviews with b-roll footage, creating a rhythmic flow that kept viewers engaged.

This strategic balance allowed us to showcase the breadth of Fischbach & Moore’s work while highlighting the personal stories and perspectives of their dedicated team.

A Powerful Brand Story: Client Satisfaction and Beyond

The final brand video for Fischbach & Moore is a testament to the power of collaboration, creativity, and technical skill.

It’s a captivating story that not only resonates with the company’s audience but also serves as a source of pride for their employees.

Most importantly, Fischbach & Moore was thrilled with the result, a testament to our commitment to exceeding client expectations.