One of the biggest budget busters is doing a one off video without any strategy or planning going into it. When you do things last minute, there’s usually a lot of lost opportunity to get the most out of the time you have. During a shoot, you have to pay for a ten hour day, which includes paying the crew to show up and paying for the setup, the actual shoot, the breakdown, et cetera.
The most important component is: you need to be strategic.
Here is an example of a great case study, where we, Boston video production agency, Skillman Video Group, were able to shoot fourteen thought leadership videos for a management consulting company. Our shoot was in Chicago and first and foremost, we had to get out there. We had to get all these managing partners out there at the same place at the same time. We also had to do a fair amount of coaching and prep work for these managing partners, because we only had about 20-30 minutes with each person. They really had to be dialed in and feel comfortable. They had to be able to sit down, talk, and leave.
So what does that example mean for you and your budget? If you are strategic, like us, your cost per video could be reduced dramatically. Take the time to do the discovery, strategy, and think creatively on how to make your plan happen. The biggest piece to this is the planning, because to get fourteen people all at the same place at the same time, not to mention the crew, is a lot of planning. The best way to get the most out of your video budget is to try to do multiple videos.
Maybe you can’t do fourteen, but you should be able to do more than one within a single ten hour shoot day. Think about post-production, as well. There is a certain economy of scale that you can hit when you’re editing multiple videos.
Because there might be certain elements to your video, like graphics, music, or B-roll, that can be repurposed and reused across your entire video library. So, in general, if you’re trying to make the most out of your video budget, think about the strategy piece and spend time on the logistics and planning. You can still get fabulous quality video and you can get so much more out of a single shoot day. If you spend more time upfront doing that planning, you’ll be much happier with your results and have so much more to show for your budget.
How to Make the Most Out of your Video Budget: