Beyond the Bullet Points: Crafting a Thought Leadership Video Series for a Management Consulting Firm

In today’s business landscape, many companies offer a diverse range of products and services catering to various audiences.

Effectively reaching these distinct markets is crucial for growth and success.

While traditional marketing methods have their place, video has emerged as a powerful tool for humanizing complex businesses and forging deeper connections with potential clients.

The Challenge of Conveying Complexity

Explaining a multifaceted company through text alone can be a daunting task. Lengthy, jargon-filled descriptions can easily overwhelm and disengage potential customers.

They might lose interest before discovering the services most relevant to their needs.

Video: The Key to Unlocking Engagement

Video offers a refreshing alternative, distilling complex information into concise, visually appealing narratives.

Whether showcased on a company website, shared on social media, or presented at live events, video captures attention and leaves a lasting impression.

L.E.K. Consulting: A Showcase of Video Storytelling

Our recent collaboration with L.E.K. Consulting, a leading management consulting firm, exemplifies the power of video to humanize a complex business.

We embarked on an all-day shoot in downtown Boston, capturing interviews with ten upper-level employees representing diverse areas of expertise, from oil and gas to healthcare.

Preparation and Planning: The Foundation of a Successful Shoot

Our team, comprising videographer Chuck Green, an audio specialist, CEO/Creative Director Christina Skillman, and intern/production assistant Lydia Gyurina, arrived on set armed with a detailed call sheet.

This document outlined start times, shot specifications, and meticulously crafted interview questions developed during our discovery phase.

By thoroughly understanding L.E.K.’s “what,” “why,” and “how,” we tailored questions that encouraged natural, insightful responses from the interviewees.

This approach allowed us to capture the essence of L.E.K.’s expertise and passion, creating a more authentic and engaging video experience.

Mastering the Environment: Lighting and Sound

Our downtown Boston location provided a stunning backdrop, but the large window presented lighting challenges.

To balance the bright exterior with the room’s interior, we employed neutral-density film, essentially tinting the windows for the camera.

We also strategically placed lights and used black wrap to eliminate shadows and reflections.

To ensure top-notch audio quality, we utilized both a boom mic and lavalier microphones, capturing crisp, clear sound from every interview.

From Footage to Finished Product: Post-Production Polish

In post-production, each video will be edited into a concise two-to-three-minute format, along with a 30-second teaser.

We’ll add music, graphics, and B-roll footage to enhance the narrative and create a visually stunning final product.

L.E.K. plans to leverage these thought leadership videos across their social media channels, website, and in-person events, reaching a wider audience and showcasing their diverse expertise.