Capturing MIT’s TIES Program: A Recruitment Video Series

Skillman Video Group (SVG) embarked on a mission to showcase the prestigious Technological Innovation, Entrepreneurship, and Strategic Management (TIES) program at the Massachusetts Institute of Technology (MIT).

This initiative aimed to create a series of recruitment videos that would effectively communicate the program’s value and attract prospective doctoral candidates.

A Glimpse into the World of TIES

The videos provided a platform for doctoral candidates and professors to share their unique perspectives and experiences within the TIES program.

Through candid interviews, viewers gained insights into the program’s focus on commercialization, technology-based innovation, and the creation of tech-based businesses.

The participants’ passion for their research and entrepreneurial endeavors shone through, highlighting the program’s potential for fostering successful careers.

Structured Conversations for Maximum Impact

To ensure a cohesive and informative narrative, the interviews followed a question-and-answer format, guided by key talking points.

These included discussions about the initial years of the program, specific research paths, the dissertation process, and the transition from academia to the professional world.

The director of TIES played a crucial role in establishing the overarching message, ensuring that each video aligned with the program’s core values and goals.

The Art of Pre-Production Planning

The success of the video series hinged on meticulous pre-production planning.

The discovery process proved particularly vital, as it facilitated initial communication with the interviewees, fostering a sense of familiarity and comfort.

This approach resulted in natural and authentic dialogue during the interviews, making the videos more engaging and relatable.

Lights, Camera, Action at the Sloan School of Management

The Sloan School of Management, with its stunning views of Boston and the Charles River, served as the picturesque backdrop for the video shoots.

Each candidate was allotted ample time to express their thoughts and experiences, and their confident delivery was a testament to the effectiveness of the pre-production efforts.

The presence of a professional videographer, a PA, and the producer and director ensured a smooth and efficient production process.

A Glimpse into the Future

With the videos currently in post-production, anticipation is building for their release in the fall.

These videos are poised to become valuable resources for prospective students, offering a genuine look into the TIES program and its potential to shape the future of technological innovation and entrepreneurship.