Unearthing Hidden Opportunities: How Skillman Video Group Transformed One Interview into Two Compelling Videos for Onapsis

Skillman Video Group’s collaboration with cybersecurity leader Onapsis on a recent project showcases our commitment to going above and beyond for our clients.

Tasked with creating a video featuring industry expert Dave DeWalt, we not only delivered the expected product but also uncovered a hidden opportunity to address a key pain point for Onapsis.

Editing & Finishing: More Than Just Cutting and Pasting

The Editing & Finishing phase of our process is where the real magic happens.

It’s not simply about trimming footage but about crafting a narrative that resonates with the audience and aligns with the client’s objectives.

In the case of Onapsis, our editors meticulously reviewed the raw interview footage with Dave DeWalt, identifying compelling soundbites and key messages.

As we listened, we discovered a wealth of content that extended beyond the initial scope of the project.

Identifying a Pain Point: The Hidden Opportunity

One of Onapsis’s biggest challenges is educating potential customers about the security risks associated with business-critical applications.

Dave DeWalt’s insights on this topic were particularly powerful, given his stature and expertise in the cybersecurity industry.

Recognizing this opportunity, we proposed creating two separate videos for Onapsis: one focusing on DeWalt’s appointment to the Board of Directors and another highlighting the importance of protecting business-critical applications.

Crafting Two Compelling Narratives

For both videos, we leveraged our deep understanding of Onapsis’s brand and target audience.

We knew that concise, impactful messaging was essential, so we carefully curated the most relevant soundbites and visuals.

While b-roll footage was limited, we incorporated brand-specific graphics and Onapsis’s logo watermark to reinforce their visual identity.

We also added music to enhance the emotional impact and create a cohesive viewing experience.

Exceeding Expectations: The Power of Collaboration

The final two videos exceeded Onapsis’s expectations, demonstrating the value of a collaborative approach to video production.

Our ability to identify and capitalize on a hidden opportunity showcased our commitment to delivering results that go beyond the initial brief.

By working closely with Onapsis throughout the process, we were able to create videos that not only effectively communicate their key messages but also address a critical pain point for their business.