Beyond the Press Release: Onapsis’s Video Announcement Sets a New Standard

Beyond the Press Release: Onapsis's Video Announcement Sets a New Standard 1

In today’s fast-paced digital world, capturing attention is paramount.

Press releases, often buried in a sea of text, can easily go unnoticed.

But what if you could transform your announcement into a captivating visual story?

That’s precisely what cybersecurity company Onapsis did when they enlisted Skillman Video Group to create a video press release showcasing their latest coup: the addition of a former Google CISO to their Board of Directors.

The Power of Video: Amplifying Your Message

Video is a powerful tool for communication.

It’s engaging, immersive, and easily shareable, making it the perfect medium to elevate your press release and reach a wider audience.

With video, you can connect with viewers on a personal level, conveying your message with greater impact and resonance.

Behind the Scenes: Crafting a Compelling Video Narrative

Our collaboration with Onapsis began with a thorough discovery phase.

We met with key stakeholders, developed interview questions, and crafted a narrative that would showcase the significance of this new addition to their leadership team.

By ensuring alignment between message and visuals, we laid the foundation for a compelling video that would resonate with their target audience.

Lights, Camera, Action: Capturing the Essence of Onapsis

Beyond the Press Release: Onapsis's Video Announcement Sets a New Standard 2

On the day of the shoot, we started by capturing B-roll footage—the visual elements that would complement the interviews and bring the story to life.

We used a high-end Sony Venice camera with a Steadicam to capture smooth, cinematic shots of the new director interacting with executives and addressing a town hall meeting.

We even employed a polarizer to optimize exposure in the interview room, ensuring the footage looked polished and professional.

Post-Production Magic: Editing, Graphics, and Music

With the raw footage in hand, we moved into post-production, where the real magic happened.

Our expert editors meticulously crafted a narrative that seamlessly blended interviews with B-roll, graphics, and music.

We incorporated text overlays of key quotes to reinforce the message and added a soundtrack that amplified the emotional impact of the video.

Client Collaboration: Ensuring a Perfect Fit

Our commitment to client satisfaction is unwavering.

That’s why our editing process includes four rounds of revisions, where we actively seek feedback from Onapsis to ensure the final video aligns perfectly with their vision.

This collaborative approach guarantees that the narrative and visuals not only meet but exceed their expectations.

The Result: A Powerful Video Press Release

The final video for Onapsis is a testament to the power of visual storytelling.

It’s engaging, informative, and impactful, effectively communicating the significance of their new board member and leaving a lasting impression on viewers.