If you’re interested in widening your marketing reach and, thus, expanding your business, video promotion is the marketing tool for you. It’s definitely an essential ingredient in today’s marketing formula. In a prosperous and competitive city like Boston, you have to make sure that you leave no stone unturned when it comes to tapping marketing opportunities. Video is definitely something that should not be skipped. Many businesses are certainly finding it worth the investment to engage a leading Boston video production team to help them in their marketing.
Video is definitely hot these days, but why so? The following are some of the most important reasons why it behooves you to jump in the bandwagon and create videos for your business:
- Video is highly viral. Having a good video will allow you to extend your reach beyond what you would normally expect. Just imagine how it can affect your business to have people embedding your video on their site or sharing them on social networks.
- Video is audiovisual. You can use both sounds and images to evoke emotion and convey your message. People can understand an idea better the more senses they use to process it.
- Video is memorable. When people spend time to watch a video, they are able to retain it in their memory better than they would an article they read or a podcast they heard.
- Video is usually designed to be evergreen. Video content usually remains relevant even after some time. Think of Coke commercials from the ‘80s; they can still serve their purpose well even three decades later. Whether you’re doing an ad or another kind of video, you can make sure that it would still work as people continue to share it through the years.
- Video is entertaining. Many people prefer to watch than to read or listen. If you want to engage your audience, you have a higher chance of doing so using videos.
- Video technology has become more affordable and accessible through the years. Gone are the days of those expensive and bulky camcorders being upper middleclass status symbols; nowadays, people produce YouTube shows using a smartphone. Of course, if you’re particular about quality for your video marketing campaign, you would engage Boston video production professionals who not only have first rate equipment but expert technical know-how as well. Considering the popularity of the medium, however, you can expect them to offer competitive rates.
This is the age of video, and you need to capitalize on the medium to remain competitive. Hiring the right professionals to assist you will definitely allow you to lead the game.