Why Time Matters in Video Marketing

Running out of TimeTime matters! Its true! If you look at your life you will see that time is a precious thing. People are always running from one thing to the next. They could be at work, hanging out with friends or spending time with family. Business professionals need to take this into consideration. What would you say if someone asked you to watch a 30-minute video? That is like asking me to sit down and watch the Star Wars Trilogy. In 2012, it was reported that the average person has an attention span of 8 seconds. The magic about video marketing is that it has the power to catch the audience’s attention, and engage them more than a picture or text can. When you use video marketing, you need to take into consideration 2 things: length and quality.


You should be able to get your point across in at least 90 seconds or less. On average, people will spend around 2 minutes on online videos. The longer your videos are the less your audience will stay engaged. Amplomedia does a great job explaining the statistics of why having a shorter video or series of videos is ideal for online videos.  When you get your point across in a short amount of time it leaves the audience wanting more. The more short videos your company has, the more your audience will want to watch them. It also means your company will have more content.

Quality CheckQuality

The quality of the video can make or break you. You want your videos to benefit your company and not hurt you. If you were going to watch a video and it was horrible quality it isn’t a stretch to say  you would close it. The video quality can easily distract the audience you are trying to reach. Video quality can also be related to the way people think about your company. If you have great videos people will think of your company in a positive mindset.   The better the quality the more your audience will be attracted to your company. The Advantages of Professional Video Production can give you the quality you are looking for.


At Skillman Video Group our professional video producers are experts at creating video content that has amazing quality. We can create video content for your company that will give you the edge and make your video marketing campaign a worthwhile experience. Let us show you the power that professional video marketing can have on your company. Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.