Remote Video Production: A Masterclass in Adapting to the New Normal

The art of video production has always required a delicate balance of creativity, technical expertise, and logistical finesse.

But the pandemic threw a wrench into the works, forcing production teams to rethink their approach and find new ways to capture compelling stories while keeping everyone safe.

Skillman Video Group (SVG) rose to the challenge, pioneering remote video production techniques that have not only maintained quality but also opened up new avenues for creativity.

The Client Conundrum: Balancing Enterprise-Level Quality with Pandemic Realities

L.E.K. Consulting, a long-standing client of SVG, was eager to resume video production but hesitant to have a crew on-site due to pandemic concerns.

They sought a solution that would maintain their enterprise-level brand image while adhering to safety protocols. SVG, known for its flexibility and innovative solutions, was ready to deliver.

The challenge was clear: how to achieve a polished, professional look without the usual on-set resources and expertise. It was a challenge that required a combination of ingenuity, resourcefulness, and a touch of DIY spirit.

Trial and Error: The Road to Remote Video Success

The first attempt involved using Zoom, a popular video conferencing platform.

While Zoom has its merits for virtual meetings, the compressed and grainy footage didn’t meet L.E.K.’s high standards. For a video to stand the test of time, it needs to be visually appealing and evergreen, meaning it shouldn’t be tied to any specific time period or event.

To achieve this, SVG shifted gears and opted for a native capture approach. This meant the client would become the “technician,” setting up and adjusting the shots themselves, guided remotely by SVG’s CEO and Creative Director, Christina Skillman.

Remote Directing: A Symphony of Communication and Collaboration

Christina transformed into a remote director, providing expert guidance on everything from camera placement and lighting to on-screen presence.

Through constant communication and collaboration, she coached the client through the intricacies of capturing high-quality video footage from the comfort of their own home office.

It wasn’t just about technical instruction; it was about building confidence and empowering the client to become an active participant in the creative process.

The result was a series of videos that were not only visually appealing but also authentic and engaging.

The Client as DP: A New Era of Video Production

This remote production approach not only addressed safety concerns but also opened up new possibilities for clients to take ownership of their video content.

By learning the ropes of camera operation, lighting, and sound, they gained valuable skills and a deeper understanding of the video production process.

For L.E.K.’s most recent video, SVG even shipped a “creator’s starter pack,” complete with tripods and a ring light, to ensure the client had the necessary tools to create high-quality content.

It was a testament to SVG’s commitment to empowering clients and adapting to the changing landscape of video production.

Post-Production: The Final Touch

While the production process was unconventional, the post-production phase remained largely the same.

SVG’s team of editors meticulously crafted the footage, adding graphics, music, and color correction to create a polished final product that aligned with L.E.K.’s brand standards.

The Future of Video Production: A Hybrid Approach

The pandemic has undoubtedly accelerated the adoption of remote video production, but it’s unlikely to replace traditional in-person shoots entirely.

Instead, we’re likely to see a hybrid approach emerge, where remote and in-person techniques are used in tandem, depending on the project’s needs and safety considerations.

Skillman Video Group’s experience with L.E.K. Consulting demonstrates that remote video production can be a viable and effective solution, even for high-profile clients with demanding standards.

It’s a testament to the resilience and adaptability of the video production industry, and a glimpse into the future of content creation.