Shooting a Marketing Video for EnerSys

(May 5, 2014) – EnerSys hired SVG to produce a top-tier marketing video for their “Convert to Electric” campaign. The video was to be shot at the Atlantic Plywood headquarters in Woburn, MA.

This event was not only a marketing video shoot but, in a sense, a live event shoot as well.

To mark the 5,000th truck that has been converted from an internal combustion engine to an electric engine, EnerSys held a small ribbon-cutting celebration.

SVG shot with a Canon C300, Canon 5D, and a GoPro. We also brought in a gib to help get a variety of perspectives and interesting pans. We shot interviews, speeches, and plenty of b-roll of the warehouse and the electric machines themselves.

We will be editing all of these beautiful shots into one attractive marketing video for EnerSys.

Editing a video properly is absolutely key in making a beautifully polished and effective marketing video, but the video can only be edited so much.

It’s important to get high-quality video from the shoot itself so that the finished product is as clean as possible. This shoot was no different, and once again, SVG’s team captured a moment in it’s best form.