By now, there’s a chance that you’ve heard about the different ways SEO is expected to change in 2015. From a reduced focus on keywords to the introduction of Latent Semantic Indexing (LSI), the changes ushered in by 2015 will alter how and why organizations use SEO. We did a run through of the forecasted changes a few months ago, and now it’s time to check out how the SEO landscape has evolved.
To cut down on the annoying, ineffective practice of saturating a page with keywords to drive clicks, Google and other Search Engine Providers have begun look deeper than just keywords. Now, SEO targets the meaning of sentences to promote valuable content. In depth information, and queries are given preference with this change. So, creating meaningful content that effectively serves your audience has become more important than ever.
The New Realities of Content Marketing
But, the Internet is democratic, and you’re no longer the sole provider of information about a business. In other words, your business still controls its own content marketing, but the opinions of current and past clients might be sneaking around your organization’s search results. One bad review on any user-review site could inadvertently become the first search result on Google, if the business fails to provide enough meaningful content on the web.
Let’s say your business encounters this dreaded one bad review scenario. But, your business is on the cutting edge, and provides an abundance of its own content. Instead of finding a bad review, searchers find a safety bubble of information on your business that serves as testimony to its effectiveness. The content that comprises this safety bubble is crucial to a business’s reputation.
Web Video and SEO
The being said, web video content is king in our technologically driven world. Internet video content provides immediate accessibility and allows clients to see who comprises a company, which helps build a sense of reliability and trust. When the content is there, the business’s reputation has been saved, and clients are given the chance to get a fuller sense of its culture and mission. More meaningful content, especially video, that’s what we have to look forward to with SEO in 2015.