The iPhone 5, and iOS6: Apple’s New Move

(September 21, 2012) – If you’ve been keeping up with the media lately, then I’m sure you’ve already heard that Apple announced last week the release of the new iPhone 5 in addition to the new iOS6.

For many, the wait has been long and the demand high. For some, the changes are underwhelming.

Here at SVG, we decided to take a look at just how the new device looks and how these changes can potentially affect social media.

Let’s start with the iPhone 5.

Right off the bat, it’s got a better screen, a slimmer design, is more durable, and sports all the features and more of the previous iterations of the iPhone.

The most noticeable change is the change of the plug; charging and connecting your iPhone to other devices now require a new adaptor.

The claim is that the battery life increased, and thus the new plug was necessary to accommodate the needs of the new battery.

Other than sporting a new A6 Chip in addition to utilizing LTE technology, the iPhone is virtually the same as the one before it.

Moving onto iOS 6—now this is where the fun starts—we see that the menu layouts have been changed drastically. This is to better integrate social media apps such as Twitter, Instagram, and Facebook into other facets of the device. This now makes it incredibly easy to share media straight from your phone.

Turn-by-turn navigation has been added, and Google Maps (and the YouTube app) have been removed completely from the phone.

iOS 6 now sports an Apple-driven map application that also gives information from Yelp for local businesses.

How is this going to change our interactions with our various devices?

More investigation into how the public reacts to iOS 6 over the next few days will be the key to finding our answer.