Over 100 million users watch an online video — every day. Eighty percent of people who have watched a video ad remember it. After watching an online video on a Web-based retail store, 64 percent are more likely to buy something. Click-through rates jump two to three times when an email includes a video.
There are plenty of good reasons to incorporate Web videos for your marketing campaigns. The previously mentioned stats are just the tip of the iceberg. And if you want to maximize the lucrative results you’ll be getting, you need these five key elements to effective video marketing.
Whether you’re selling a product or service or creating awareness for your brand, your video’s story is a big deal. It has to appeal to your target audience. It has to communicate your message well. It has to be engaging so that your goals for the video are achieved.
Experts point out that it is better to focus on the bigger story as opposed to be “in your face” about selling something. The bigger story allows your brand to connect on an emotional level with your market — and emotions are critical to the decision-making process of any consumer.
Keep it short and to the point. Web users, especially, have short attention spans; shorter videos encourage consumers to watch them from start to finish. Length not only indicates engagement but it also dictates shareability. Of the top 50 most shared videos on YouTube, the top 10 spots were occupied by videos with a running time of 4 minutes and 11 seconds.
3.The Nuts and Bolts
You’ve already got your consumer’s attention. Now what are you going to do to make sure that converts to sales? Add gates to your videos so you capture emails. Videos can be very effective in moving products and services when you use them for lead generation.
Every marketing campaign is a learning experience and a valuable tool for change in business. By adding marketing automation tools with your Web videos, you’ll be able to discover what your viewers liked most about the content, what else might be missing, or what they might be more inclined to share. Evaluate your past videos and your future ones will be more targeted, more effective.
5.The Expert Support
Lastly, why take focus away from the day-to-day running of your business to work on your Web video campaigns when you can simply hire the experts to do it? A video production house that specializes in online marketing videos can do more for your business and your bottom line. So invest in one today — and watch what happens.