Search Engines Constantly in Motion
While there are big search engines like Bing and Yahoo, none of them really compare the all-encompassing power of Google. Nowadays, when people refer to search engines, Google is usually what they’re referring to. Search engines like Google are constantly evolving and becoming increasingly sophisticated, and they don’t show signs of stopping. While professional opinion varies on how search engines will change over the next few years, there are a few recurring ideas that keep popping into the conversation. If one thing’s for certain, it’s that search engines are part and parcel with the future of online marketing. It’s best to prepare yourself and your business for what may lie ahead.
The Increasing Dominance of Mobile Search
The expansion and importance of mobile cannot be understated. With people spending more and more time on mobile devices, it’s important to think about your content and whether or not it is suitable for mobile interaction. We are, in fact, reaching a point where mobile optimization is the line where businesses make it or break it. If you don’t want your business to get left behind, your content, your site, and so on must be optimized for mobile. Here are some statistics:
- According to Convince & Convert, 4 out of 5 consumers use smartphones to shop. They also say that 78% of retailers plan to invest in mobile this year.
- According to Business 2 Community, mobile is now the leader. According to predictions by Google, mobile searches (at 85.9 billion) will soon surpass desktop searches (84 billion) in 2015.
- According to Ad Knowledge, video will continue to represent a majority of activity occurring on mobile devices. They also say that spending on mobile advertising will grow substantially year-over-year across industries.
The Rise of Voice Search
Another important factor in the future of search engines is the rise of voice search (for example, Siri). This marks a shift in the traditional means of search (the physical typing of a query into a search engine) and should be taken into account. Juggernauts like Google and Apple are throwing tons of money into research to further develop voice search technology. The technology has already evolved to recognize a number of different languages. While voice search has yet to take off in a big way, it’s an important part of the search engine conversation that should not be forgotten. It could be the future.
An Increased Focus on the User
As search engines continue to evolve, there is expected to be an ever-increasing focus on the user, their needs, and their sense of satisfaction. It’s important that your business is an authoritative source of information that people can trust and feel satisfied with. Things like link-baiting are only becoming more likely to be punished by Google. It’s not about simply having users find your site or business. You have to go the whole nine yards. Make it easy for users to find your site but keep in mind that they leave happy and don’t feel cheated in any way.
Talking Points from “The Future of Search Engines”
Search engines in general are part and parcel with the future of online marketing, and search engines are always, constantly evolving. No one really knows what’s gonna happen, or how they’re gonna change.
So, one thing to be concerned about is the rise of mobile search. They say by the end of 2014 alone that mobile search is gonna rise above desktop search. So you need to prepare yourself and make sure that your content can be interacted with on mobile devices. Otherwise, it’s probably gonna end up obsolete.
So in the same vein as the rise of mobile search is the rise of voice search, which is aiming to take a more human angle. Instead of the traditional means of typing something into Google in a very formal, like mechanical way, voice search is trying to be more conversational.
- Technology’s gonna keep changing, nothing you can do about it. But you can keep in mind the importance of relevancy. You need to be an authoritative source of information that people trust and feel satisfied with and wanna keep coming back to.