What is a Videomercial?

Skillman Video Group now offers new videomercials as part of our Social Video Marketing Service. We call them “videomercials” because they are short video marketing postcards designed to tell the story of your business in under 2 minutes. If you do not have the time or the budget to create a longer marketing video that explains your business in detail, then a videomercial is perfect for you.

Remember, Social Video Marketing works in two ways: 1) you must get people to your site and 2) once on your site, the content has to be engaging & informative enough to convert those casual visitors into viable business prospects. The videomercial is an important piece of the overall SVM program as it acts as a hook for those casual web visitors to want to learn more about your company. That is, if visitors (after watching your fabulous video) want more, they can either watch more videos – or even better – pick up the phone and call!

One of the important points to think about while developing your marketing video, is to keep it simple. Depending on the nature of your business, most web visitors do not want to wade through long videos or pages and pages of text to learn basic information. Try to remember these three main ideas (the three C’s) that are the basis for our Video Marketing approach:

1. Capture – Use all the tools available in our Social Video Marketing service (SEO, social media, blogging etc) to drive visitors to your homepage. Once they are there, capture their attention with the story of your business through the use of an engaging and informative video. It is important to give viewers what they want to know as quickly and effectively as possible and video is a great way to not only capture their attention, but hold it.

2. Connect – What do your customers respond to? Is it your dedication to quality? Is it the years of experience that you have or your ability to get them results? Get right to the heart of the issue and connect with your customers and don’t fill the video with unnecessary info that might lose their attention. Less is more in the world of online videomercials!

3. Convert – We also like to call this the video conversion point. After a visitor sees your marketing video or videomercial, they should want learn more about your service or quite frankly, the video is not doing its job. You should have given all the info your visitors need and provided a clear way to contact you. Using a professional service such as SVM gives you the tools needed to help tell your story in the most effective and concise way possible. Quality DOES matter to your audience!

Contact Skillman Video Group today to learn what a videomercial can do for your business. Please look below to see some recent examples of videomercials we produced for our clients!

Arch Painting Commercial Painting Services Arch Painting out of Woburn MA hired Skillman Video Group to produce two videomercials for their company web sites. This video was produced for their commercial painting services. SVG Producers wrote the script for the video, shot the videos in one half day shoots (4 hours) at multiple locations in full HD and edited the videos for Arch painting’s web site and SEO / social media campaigns.
Arch Painting Residential Painting Services Arch Painting out of Woburn MA hired Skillman Video Group to produce two videomercials for their company web sites. This video was produced for their residential painting services. SVG Producers wrote the script, shot the video over one half day shoots (4 hours each) in full HD on location in Lexington, MA and edited both videos for Arch painting’s web site and SEO / social media campaigns.
Bedford Montessori School The Bedford Montessori School in Bedford Ma hired Skillman Video Group to produce a short marketing video or “videomercial” along with two parent testimonials for their web site and for DVD distribution. This shorter marketing video provides an over view of their school for prospective parents and students to see the school, students and teachers in action. SVG producers aided the school with writing the script, shot the video in a half day (4 hours) in HD and edited the video.
Steven Gubb Insurance Group Steve Gubb Insurance Group in Newton Ma hired Skillman Video Group for their Social Video Marketing services that included: full web design and development of content management system database, ongoing Search Engine Optimization and Social Media content strategy for 3 months, as well as to produce a short marketing video or “videomercial” for their home page. Video plays a key role in SVG’s Social Video Marketing service. This shorter marketing video provides an over view of the company and the various services and products that it provides. SVG Producers, wrote the script, shot and edited the video.
HolliBalance Well-being Center
HolliBalance Well-being Center hired Skillman Video Group to script, shoot, and edit several videos for their Social Media and Internet Marketing Campaign. In all SVG produced 1 marketing video, 4 client testimonial videos and an 1-minute on line advertisement video (or “Videomercial”) for Dr. Yi Song, a Traditional Chinese Medicine Practitioner in Boston, MA. This videomercial was placed on several advertising and social media sites to help drive more traffic to their site and to increase new client inquiries.

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