3 Quick Marketing Tips for YouTube

If you’re reading this post, then there’s a good chance that you already understand the importance of creating an online presence for your business.

But you might doubt the internet’s value for increasing your business’s revenue.

Doubts like these are completely valid, but digital publishing platforms like YouTube and Vimeo are an indispensable tool for your company’s bottom line.

In this article, I’ll describe some quick ways that our video production services can distribute your business’s corporate video ideas to as many new clients as possible.

For now, we’re going to focus on YouTube, since we know it’s one of the most effective publishing tools for us as a Boston video production company.

1) Corporate Video Services as Your Business’s Brand

For new clients, your business’s brand will be the amalgam of every branding element that your company publishes to the internet.

Meaning, the way you represent your business online will define how the public perceives your brand.

So, give your business a distinctive brand! We recommend that CEO’s or other representatives from your business step in front of the camera to directly communicate your business’s purpose to the public.

Also, use distinct logos and colors, so that the public can quickly identify your online presence.

2) Directly Link to Your Site

Production companies in Boston like us serve your business’s need to create beautiful videos for the web.

In part, our work involves presenting your business’s content online through YouTube and other hosting platforms.

But our work means little unless consumers know where they can learn more about your business!

Always provide a direct link to your business’s website, social media platforms, and contact forms in your video’s description.

You want to create a way for consumers to find your services with a minimal amount of effort.

3) Entertain; Don’t Try the Hard Sell

There’s a time and space for more traditional advertising, and YouTube qualifies as neither.

New, potential consumers and clients aren’t going to YouTube to be sold on a service or product; they’re going to YouTube to be entertained.

In our working experience as a Boston Video Production Company, we’ve had a lot of success by using humor to illustrate a larger point about our services.