A Day at the Vet: Filming Wells Fargo’s Customer Business Story

Skillman Video Group (SVG) recently joined forces with Wells Fargo and Imagination Agency to create a heartwarming “Customer Business Story” video showcasing a thriving veterinary clinic in Boxborough, Massachusetts.

This video is part of Wells Fargo‘s national campaign to highlight the unique journeys and successes of small businesses across the New England region.

Capturing the Essence of a Veterinary Haven

The Boxborough veterinary clinic provided a unique setting for this video, as SVG focused on capturing the heart and soul of the business.

Interviews with the passionate founder and owner were interspersed with extensive B-roll footage, showcasing the daily interactions between dedicated staff and their furry patients.

This approach allowed the video to tell a compelling story that resonated with viewers on an emotional level.

Beyond Traditional Advertising: Storytelling for Impact

Wells Fargo’s “Customer Business Stories” campaign is a departure from traditional advertising.

Instead of focusing solely on the bank’s services, these videos highlight the inspiring stories of the small businesses they support.

By showcasing the personal struggles, triumphs, and unique personalities behind these businesses, Wells Fargo subtly weaves their brand into the narrative, leaving a lasting impression on viewers.

A Well-Orchestrated Production

The day of the shoot began at 9 am, with a tightly scheduled agenda to ensure maximum efficiency. SVG’s crew, equipped with two FS7 cameras, a gaffer, audio equipment, a director, monitors, headphones, and a hair and make-up team, worked seamlessly to capture the essence of the clinic.

Lights, Camera, Action: Capturing the Interview

The interview setup involved two cameras positioned for both wide and close-up shots, while a shotgun and lavaliere microphone combination ensured crisp audio quality.

LED lights, strategically placed for optimal lighting, created a visually appealing and professional atmosphere.

Delving into the Clinic’s History and Success

The interview questions focused on the clinic’s history, the owner’s goals, and the strategies employed to maintain a successful practice in a specialized field.

By weaving these questions together with the B-roll footage, the video effectively showcased the clinic’s unique brand identity and unwavering commitment to animal care.

A Testament to Brand Development

This collaboration between SVG, Wells Fargo, and the Boxborough veterinary clinic serves as a testament to the power of storytelling in brand development.

By showcasing the personal stories behind small businesses, companies like Wells Fargo can connect with their audience on a deeper level, fostering trust and loyalty.