Redesigning Your Website? How to Stay on Top with SEO

(March 27, 2013) – Skillman Video Group has perfected its most effective marketing technique for drawing viewers to business websites.

SEO, or search engine optimization, is the process of targeting relevant prospects by selecting specific keywords and then “optimizing” a website so that it appears higher in search engine queries. The optimization process is straightforward yet has complexities that involve content, technical, and strategic factors.

SEO is invaluable for established business sites because the longer a website has been around, the more likely it is to have built up “traction,” or authority, on most search engines.

Many websites ignore this fact and don’t include keywords, which is how they can miss out.

When it’s time to do a “brand refresh” for your organization, don’t just think about how your site looks and connects with new visitors; strategize about how to make it perform in search engines.

SEO is also a fast and effective way to push new websites to the top as well. In short, the way to maximize your website’s performance is to optimize, which is our specialty.

How do you do this?

First, develop a series of keywords that are reflective of what your prospects might search for in a search engine. These words should be layered over the framework of a new website, including the title, meta tags, and body copy for the website.

What’s especially important are the tags and copy that you place on your homepage. The search engines rank and value the keywords you place on your homepage more than other pages within the web site.

These keywords should reflect the main categories of products and services that your organization offers. This will make the rest of the website relevant for the search queries you are targeting.