The Re-Brand – How Web Videos Can Help

Sometimes, you just need a refresh. Your organization is feeling a little stale, or your company has undergone  substantial changes and your marketing no longer reflects the essence of who you are. Re-branding can be a daunting task because it requires an overhaul of not just your external face, but an internal shift as well. However, try not to look at a brand refresh as something to be afraid of. Indeed, the very fact that you are looking to do it means your institution is thriving and simply needs a fresh outlook.

An extremely effective way of establishing a brand refresh is through social marketing videos. The reason for this is two fold:  one, because online content is usually quick and direct, it allows your company to say a lot with a little. Introducing a vivacious new viewpoint through video can be done quickly and succinctly without having to belabor the point. The second reason is that social marketing videos, by their very nature, are made to reach a large number of people as quickly as possible. Established clients or customers will get a sense of your fresh approach even while the re-branding works to draw in a new and varied audience.

Deciding to start a brand refresh is a big step for any company or institution. Remember: at the core, it’s about finding the most effective and engaging means to tell your story. Web videos, coupled with a strong social marketing campaign, can be an extremely powerful tool in helping push your brand to the next level.  Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.