On Monday, SVG filmed a client testimonial video for Cambridge Sound Management at their offices in Waltham, MA. The interview would discuss the benefits of utilizing their sound masking product, which is designed to protect speech privacy, minimize distractions, and increase office productivity. The client being interviewed was actually the owner of the office park who had heard about the product through his other tenants.
Our DP set up the interview in the CEO’s corner office, which offered plenty of natural light and a pleasing view of the lawn. Although our DP used multiple lights and rearranged some furniture for framing purposes, the shoot was quick and efficient. It was important to be as unobtrusive as possible due to the fact that we were setting up in an active office, but we were able to move the equipment inside the room seamlessly on a quiet and foldable hand cart.
Mike used a two-camera set up to record the interview (to make cutting easier). Often, people who are not necessarily used to being on camera will stutter or lose their train of thought, so being able to cut between the same take from two different angles will allow Mike to cut the video smoothly and without having to worry about continuity issues. This also allowed the interview to be conducted in nearly one take, although certain questions needed to be repeated due to noise from the leaf blowers outside contaminating the first take. We all shared a laugh at the irony of the situation considering the topic of the interview before shortly returning to work.
After the interview, we broke down the equipment and returned the furniture to its original places, then headed outside to take some B-roll. This is important in almost any corporate marketing video because it brings some diversity to the video rather than a simple talking head.
We used his slider outside to obtain some nice establishing shots of the building. The offices were located in a wide freshly gardened park, offering a nice early morning retreat out of the city.
SVG had produced an online video for Cambridge Sound Management a year earlier, so we were very happy to return for another release!