Creating Trust and Captivating Content: Behind the Scenes with Kenney & Sams Law Firm

A video shoot can be stressful for all parties involved, but it’s the production crew’s job to create a relaxed environment and ensure everything runs smoothly for the client.

Recently, Skillman Video Group shot a marketing video for Kenney & Sams Law Firm. The video itself would be 2 minutes long, and around six employees were interviewed.

Although the Kenney & Sams employees were hesitant at first, by the end of the day, they were all laughing and opening up to the video production process.

Enhancing Interviews with a Marketing Counselor

What made this video shoot different from prior shoots was that our client hired a marketing counselor to oversee the interviews and ensure that previous workshop discussion topics were elaborated on and incorporated into the interviews.

The marketing counselor’s presence provided an additional layer of guidance and expertise, ensuring that the final video would be aligned with the firm’s strategic goals.

Building Trust on Shoot Day

When working with new clients, developing a relationship based on trust is crucial.

While meeting with the client and discussing the overview of the video can be helpful, it really isn’t until the day of the shoot that the client and production crew can truly collaborate and develop that trust.

For this particular shoot, our videographer, Jake, was well-equipped with the highest quality of lighting and camera equipment. Once the clients saw themselves beautifully lit on the large camera monitor, they were able to open up more for the interview questions.

The Impact of High-Quality Equipment

Equipment can make all the difference in the visuals of a video. With the perfect lighting equipment and camera lens, any ordinary setting can look sophisticated.

For this shoot, we had all the best equipment, including Zylights and a Sony F55 Syna Ultra Digital Camera. The high-quality visuals not only enhanced the overall look of the video but also helped the interviewees feel more confident and comfortable.

Innovations in Lighting: Zylights

Zylights are unlike most LED lights, as they are considered to be the highest quality lighting in the video production field and are used in many movie and film productions due to their ruggedness, reliability, and ability to conform to any environment.

Additionally, Zylights give off considerably less heat than most LED lighting equipment, making the shooting environment more comfortable. For this shoot, Jake used a Zylight known as the F8 200 LED for illuminating the background and the Pro Panel, otherwise known as Keeno, for soft lighting and highlighting the interviewees’ faces.

The Role of Professional Camera Equipment

Besides the perfectly lit setting provided by the Zylights, the Sony video camera lens made all the difference in the video, especially for our “dramatic shots,” by providing the emotional intensity we were looking to capture.

Jake also set up a dolly track for the video camera, which displayed smooth movement for B-roll while also giving a natural look and a different perspective compared to regular standstill B-roll. The combination of high-quality lighting and camera equipment ensured that every shot was visually stunning and engaging.

Creating a Relaxed Atmosphere

Having high-quality equipment can make all the difference in a video visually; however, what truly makes a video successful is creating a trustworthy relationship with a relaxing atmosphere for the clients.

By ensuring that the Kenney & Sams employees felt comfortable and at ease during the shoot, we were able to capture genuine and authentic interviews that conveyed the firm’s message effectively.

Reflecting on the Experience

Overall, the video shoot for Kenney & Sams Law Firm was a success. The combination of high-quality equipment, expert guidance from the marketing counselor, and a relaxed atmosphere helped create a compelling marketing video that met the client’s needs.

The experience reinforced the importance of trust, professionalism, and attention to detail in producing high-quality video content.

The Final Video