First Things First: Before You Start Worrying About YouTube Views…
When plotting out your video (marketing or otherwise), it’s easy to get ahead of yourself and think about the video’s potential for YouTube views. While it’s important to look ahead towards the future, there are a few things to keep in mind before you even start production.
Before everything else, focus on the actual content. Everything else will be for nothing if the content isn’t solid. To start off, know your target demographic. Who are you trying to reach? Is this B2B or B2C? What will your audience be interested in? If you dive in without any knowledge of your audience or without an understanding of who exactly you are trying to reach, the video will merely be a shot in the dark.
Put 100% effort into your video: pre-production, production, post-production, and beyond. Your passion (or lack of passion) will show. If you do a hasty job, you’ll send your audience the wrong message. A consistent level of quality and effort will be a sign of professionalism and dedication and will also help you to attract a larger audience.
Is YouTube the Right Video Platform for You?
There are more than a few video platforms out there nowadays. YouTube and Vimeo are the big two. If you’re wondering whether or not YouTube is the right place to launch your video, here are some statistics that’ll be sure to help you decide:
- More than one billion unique users visit YouTube each month
- YouTube is the second largest search engine behind Google
- 17% of all Internet traffic flows through YouTube
- Over four billion videos are viewed every single day
- One hundred hours of video are uploaded to YouTube every minute
- 94% of marketers use YouTube to distribute video
Aside from those statistics, there is another big factor in going with YouTube for your video launch: it’s owned by Google. What’s that mean for you? If your video is up on YouTube, it greatly increases the likelihood of it turning up in Google searches (less so with Vimeo). It works wonders for SEO, and businesses should take advantage of the opportunities of having video content up on YouTube.
Tips on How to Increase YouTube Views
Here are the main talking points from Skillman Video Group’s video, which offers tips on how to increase YouTube views:
I think the first thing to always keep in mind is you’ve got to have a good story, so you and your team need to be really clear on who you are and what you do that’s different than anyone else and everyone has a story.
One of the things we get asked all the time is how long should my video be. There’s not one simple answer to that. Most statistics say that they will watch a minute. I think if your story’s compelling enough they will watch two, but any more than that, and I think you’re asking an awful lot of your audience to kind of tune in for that long.
Another thing that’s a quick and easy step as far as increasing views on YouTube is making sure that the title of your video is clear, appropriate. This is especially important if you’re using YouTube for SEO purposes because if you are not entitling your video what people are searching for, it is really a wasted effort.
The description of your video absolutely matters. A trap that a lot of people fall into is including a URL or a link back to your main site way too far down in that description.
We think annotations are important, using the transcription is important for SEO on YouTube and for increasing views.
Certainly, being able to further promote your video on your website, through your blog, through your email marketing campaign, that can be really huge if you do any kind of newsletter. I think that’s a great way to get more people to click on your video and watch your video and increase YouTube views.