Timing Your Social Media Posts
More and more, social media marketing is being sharpened down into an exact science. From the advantages of working with visual content to the benefits of including a quote in a tweet, it’s only becoming easier to find out what works best and what doesn’t. This now applies to timing your social media posts as a means of increasing traffic, click-through rates, shares, and more. If you go in with a keen understanding of your audience and goals, you can post to your various social media accounts at specific times in order to maximize overall engagement.
Based on general professional opinion and a number of statistics, here’s a quick overview of when you should be posting to Twitter, LinkedIn, and Facebook:
- Best days for posting: Monday-Friday
- 5:00pm for retweets
- 12:00pm & 6:00pm for the highest click-through rate
- Best days for posting: Tuesday, Wednesday, Thursday
- Tuesday, 10:00-11:00am: the highest number of clicks
- Best times: 7:00-8:00am, 5:00-6:00pm
- Peak engagement is towards the end of the week (Thursday & Friday), but that doesn’t mean you shouldn’t be posting on Monday, Tuesday, and Wednesday.
- 1:00pm for shares
- 3:00pm for clicks
At first glance, these specific days and times may seem random, but if you think about it, they make a lot of sense, even without getting into specific data and analytics. There are higher rates of retweets and click-throughs around lunch and right when people are getting out of work, times when people are free to browse Twitter. Peak Facebook engagement is towards the end of the week (and closer to the end of the day) when people are ready for the work day to end and, because of this, are more likely to be online.
If you work with an understanding of and identification with your audience’s needs, habits, and activities, you will allow your social media efforts to reach their full potential.
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