Is Advertising Worth it?
Advertising any product is extremely important if you plan on growing your company. If you don’t advertise, you won’t get very many customers buying your product, so you won’t make any money and your company will not be able to prosper. However, figuring out the best ways to advertise for your product can be tricky.
What is Print Advertising?
If you want to try billboards, you need to figure out what is the best place to put that billboard ad for your company’s personal needs. You also need to figure out what to have on the billboard to make sure it’s easy to read if you’re driving down the highway in your car.
If you are going to ditch the billboard idea and try a good old fashioned ad in a magazine or newspaper, you need to figure out which newspaper or magazine would best benefit you, and how to make sure people will actually read the ad.
However, there is an issue with this type of advertising. The problem with billboards and newspaper advertising is that not very many people will read your ad. Most people, when driving by a billboard, do not have time to call the phone number plastered on it, and most people can’t really take a photo of said billboard, as they are driving. As for newspaper ads, not as many people read the newspaper now that news can be found online at any time of day, and any day of the week.However, print ads still work for many companies. It is important to know your audience as well as the best place to reach out to them. For your company, print ads may in fact be the best option for you. How is TV Advertising Different from YouTube Ads?
One of the best ways to advertise in this day and age is with video. Boston video production services are an excellent way to gain more clients/customers. People like watching videos. It’s relaxing yet informative. It also takes stress off of the viewer, because they don’t have to feel like they are doing work. And because reading feels more like work, sometimes reading ads are more likely to make someone not want to purchase your product, while simply watching a video is different. People like videos because it is attractive to the eye as well as providing them quick information, so it’s more tempting than reading an add. Essentially, you get to turn the world off for a while and watch an episode of your favorite show. This can be an excellent way to get your content out there if you are advertising to the correct type of target audience.
If you are going to put your advertisement on live television, it is important to make sure whatever channel you are placing your ad on attracts your same target audience. For example, don’t put your advertisement of home decor on if the channel is playing a show about roughing it in the wild. Nobody is going to buy your product on home decor if they are the type of people who want to watch others living among the wild animals.
So we have covered this. A common way to put your ad video out there is to put it on TV. Because that’s the best way to get people interested in your product, right? Having people watch advertisements on live television? While it is a good way to advertise with video, it is not the best way.
How do you get Ads on YouTube?
YouTube is by far the best way to get your video noticed in today’s society. Almost everyone is on the internet. And YouTube is the largest video sharing platform in the world, which means almost everyone is on YouTube as well. Also, most social media platforms have options now that enable users to link their content to specific videos on YouTube whenever they’d like, so YouTube and YouTube views are only growing. And in video production companies Boston, advertising your video content on YouTube is necessary in order to increase sales.
Even larger companies, like Kellogs, uses most of their advertising budget on YouTube advertisements. Why? Because YouTube videos get views. Why do YouTube videos get views? Because people share them on social media, by word of mouth, and Google.
Another reason to use YouTube as your personal advertising agent is because of Google. Google absolutely loves to suggest YouTube videos for video production Boston. Especially if that video is monetized, which means it has ads playing during or before the video. Lots of YouTube videos are monetized now, because the creator gets a small amount of money for allowing ads to be shown during their content.
In summary, advertising can be a tricky concept. Especially when you aren’t sure how to market your product to the world. A word of advice: Use YouTube. Video production companies are always looking for clients who want to step up their marketing game, and having your advertisement out on YouTube will definitely do the trick.