When it comes to marketing, there are many trends to keep up with. At Skillman Video Group, we recently discussed some of the top marketing trends for 2017. Nonetheless, there is one notable trend to get on top of now, and all it takes is some networking.
What is Influencer Marketing?
Influencer Marketing is a way to gain trust from customers, while also creating back links to your website, which as we know, Google loves. Think about it this way, you are a production company out of Boston who recently shot a video for a big time company. You have worked with this company for many years and have established a relationship with them. You both decide that a good business move would be to support each other. The company will refer you to others, while you will refer their company. Though this is just one example, customers want to feel a connection to your product or service. Most importantly, they want to trust you. There is no better way to establish trust than by being referred by someone they already trust.
Influencer Marketing Strategy
Influencer Marketing doesn’t just happen overnight. It takes time and networking. Yet, one approach is being an Influencer Marketer. Although you shouldn’t come off as superior, you want to find a person or company in which you both can benefit. At times, this may seem easier said than done, but here are some quick influencer marketing tactics:
- Determine potential influencers that you can establish a partnership with. This influencer is a company or person who can also gain something from your product or brand.
- If you build it they will come. This idea means that if you support them they will support you. An easy way to get an influencer’s attention is by mentioning them in content, or inviting the influencers to an event.
Influencer Marketing Examples
By using Influencer Marketing, you are using a nonpormotional approach to reach your targeted audience. Not to mention, your audience doesn’t feel like the product is being pushed on them. Instead, Influcencer Marketing is more about reaching the audience without directly targeting them. By doing so, you are providing information about your product or service, while also establishing trust. However, as stated above, your influencer must be an inspirational person that will reach your targeted audience. Though this may take research and time, the end result will not only benefit your company, but the influencer.
Find influencer marketing companies that can reach your audience, and one who will also benefit from your Influencer Marketing. Try social media sites such as Twitter, LinkedIn, and Facebook to see if an Influencer has already found you! Look at people or companies that have liked your pages, or shared your product or services. Finally, don’t be afraid to network and reach out to people!
Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.