Results in Boston: A Look At Local Search Marketing

Boston Marketing

 

Hey, Local Businesses… Get Ranked!

Hello to the business community of the greater Boston area!  In case you didn’t know, local search has become a key ingredient in the marketing success of any savvy business in today’s current landscape.  Local search is the use of a search engine with geographic constraints, such as looking for “Boston video production companies” or “Boston digital marketing companies” on Google.  When someone searches locally, there’s an obvious intent: they want to find a business or service in their area.  And they usually want to find it fast.  Is your business or company having some difficulty showing up high in local search rankings?  If so, you may need to begin focusing more on your local search marketing strategy.

 

The Basics of Local Search Marketing

The benefits of investing more time in your local search marketing strategy are undeniable.  More investment = higher rankings in local search results = more business.  When it comes to appearing in local search, there are a number of factors involved.  Here are a few of them and some coinciding tips:

  • Proper categorization in online business directories, particularly Google’s (for more, check out Google my Business and sign your business up).
  • Your business’s name, address, and phone number needs to be “crawlable” on the website (meaning: allow your pages to be discovered and followed by search engines).
  • Build/add citations with mentions on sites like Moz Local or a local chamber of commerce, etc.
  • Get online reviews!  Your business is much more likely to show up high in local search results if there’s good word-of-mouth roaming around the web regarding your business.  88% of consumers trust online reviews as much as personal recommendations.  Look to sites like Yelp.
  • Using geolocation to your advantage will increase the performance of your various marketing strategies.  Don’t be afraid to play up your location and use location-specific keywords on your site and in your SEO plan (city, neighborhoods, landmarks, etc.).

 

Prepare for the Mobile Takeover

These days, one of the biggest and ever-growing factors in local search rankings is mobile optimization.  According to an article from Search Engine Land, “Compared to last year, there has been a 25% increase in consumers that look for local information while they are out, away from home or work.”  What does this mean?  It means your potential customers and/or clients are constantly on the go and will continue to search for local businesses/services via their mobile devices.  Target them and optimize your business/company (site, social media, content, etc.) for the mobile takeover.  Without a mobile strategy, you will get left behind in the coming years.

 

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417