The SVG Blog

The SVG Blog

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Using Video to Boost Your SEO

Did you know that incorporating video content into your SEO strategy can have a profound impact on your website's search engine rankings? By optimizing...
online and in store shopping at the same time showing media synergy

Marketing Campaigns and Media Synergy

Marketing campaigns excel when there is a media synergy across various channels to form a cohesive and impactful brand narrative that connects with target...
flash mob marketing on a city street

Flash Mob Marketing: Thriving Evolution and Success

Flash mob marketing has undeniably carved a unique niche in the realm of modern marketing strategies, offering a blend of spontaneity and strategic planning...

SVG Shoots Two Marketing Videos for Arch Painting

(February 3, 2012) - This week, Skillman Video Group shot two online promotional videos for Arch Painting, a Boston-area company providing quality painting and...

From the Red Carpet to your Computer Screen: How Hollywood is Going Viral

(January 26, 2012) - It’s the first month of 2012, which means that the award season in Hollywood has begun. On January 15th, the...

Facebook Gets Political: Social Media Marketing and the Race to the White House

Mediabistro.com's infographic of Twitter followers and political candidates. Click image to see full size (January 20, 2012) - Presidential elections and new media have...

SVG shoots instructional video for Brewster Home Fashions

(December 30, 2011) - A couple weeks ago, Skillman Video Group shot an instructional video on wallpaper installation for Brewster Home Fashions, a Boston-based...

SVG builds set for Brewster Home Fashions

(December 27, 2011) - On Wednesday, Skillman Video Group built the set for our shoot with Brewster Home Fashions, a prominent manufacturer of fine...

The Viral Video Virus

The Evolution of YouTube and the Impact of Video Content (November 28, 2011) - Picture a time before YouTube; is it too difficult to...

That’s a Wrap!

(October 30, 2011) When I took the internship, I wanted to make a marketing video for SVG that was more ambitious and cinematic than...