Using Video to Boost Your SEO

SEO (Search Engine Optimization) can no longer be ignored if you want your business to succeed online. When people search online for something related to your company, you want to make sure your name is as high up on that list as possible. According to Search Engine Journal, “75% of users never scroll past the first page of search results.”

Being on that first page makes an invaluable difference. So, what’s something that you can do to aid with your SEO efforts? Make a video!

Videos are one of the most interactive and engaging ways to improve your SEO performance. They provide a break from the monotony of text and allow for a creative way to get a point across to your audience.

The videos that do the best for SEO are the ones that are organic, the ones that have true meaning and purpose. If you’re creating videos just to create videos, people will be able to see right through it. If your videos are actually tied into what your business does and offers, people will appreciate the effort put in and see what the video has to say. One of the best types of videos for this is a CEO Marketing video. CEO Marketing videos put the CEO in front of the camera. They put a face to the company and give the audience someone to connect with. One example is to have the CEO answer Frequently Asked Questions. Having a video answer FAQs creates a personal connection between the CEO and the audience that standard text simply can’t provide. Video can be much more engaging and is a very online-friendly option for a company.

Another great type of video for SEO is a Viral Video. With social media today, people immediately share a video that they love with friends, and that kind of online attention is priceless. While there are many ways for a video to go “viral,” don’t dive into the endeavor with that one goal in mind. Focus on creating interesting, easily digestible content that will hook your audience and engage them in a great way.

Training or tutorial videos are also a big hit with users interested in video content. A word of caution, though, that there may be a lot with similar content out there. So it’s crucial that you attempt to make yours stand out from the rest. Focus on your story and highlight what makes your company special.

Another way to ensure that your videos stand out is to properly link them and push them out using social media. Linking includes using the right tags. You want to make sure people easily find you through the clutter online, and having clear, concise tagging and linking can raise your search rankings. On Social Media, post your content with honest and witty messages that draw in your audience. Beware here – social media users have a keen eye for people playing the hard sell. You want the users to find you. A simple (albeit occasionally frustrating) game to play is to put your content out there and waiting for it to organically take hold, allowing others to feel like they discovered it. Let your videos speak for themselves.

A few other tips? Come up with a great title! A catchy or “punny” title is much more likely to stand out and catch someone’s eye rather than a standard one. And don’t be afraid of keywords! Also, if you don’t have it, don’t waste the money on paid promotion. According to Search Engine Journal, “70-80% of users ignore the paid ads, focusing on the organic results”. People are veering further and further away from ads and prefer to find things on their own. There’s also so much content that can be created around the launch of your videos, from blogging to landing pages and so on. Anything to help with your rankings!

As always, be honest with yourself and your company about what kind of videos you want out there and which ones will work best for your goals. Don’t just make one simply because you feel pressured to do so. There are many more video options to help boost your SEO, but remember that choosing videos that organically fit with your company will always be the best choice in the long run.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.