A lot of progressive companies these days are opting to make corporate videos for use in safety training and to serve as references for the processes they have developed that employees need to properly follow. Likewise, corporate videos are also used as marketing tools that can be disseminated through popular video-sharing platforms. They’re more than just a trend within the business world, but they are reliable media that harness a lot of benefits for enterprises.
Corporate videos need to be produced well, though, and this is something that businesses, even long-established ones, neglect to do. Most of them tend to have the mentality that any video will work, especially if it’s just going to be shared online. This mentality is wrong on so many levels because a video that’s not well-made fails at:
– Engaging the audience
– Presenting the company’s values
– Creating a long-lasting positive impact
Most importantly, a poorly made video is just a waste of money and time. The business may think that not a lot of money was used to produce such a video anyway, but even that small amount of money goes to complete waste if the true objectives of putting effort into making a video are not met.
Presenting a good video is not that difficult – even without an elaborate storyline, a good video can actually be made as long as the message is presented both clearly and attractively; for example, an announcement or a step-by-step tutorial doesn’t need a lot of frills to be effective. But to make sure that the final output is completely cohesive, it’s best to pay really close attention to the editing process.
A Boston video editing company states that editing is often all it takes to ensure that a video appeals to the target audience and is an asset to the company. So, how does video editing create such an advantage?
Firstly, during the editing process, creative components can be integrated into the raw video; editors can add background music to complement the message being delivered, and custom titles to emphasize important points of the message so viewers can retain them well.
Secondly, the goal of editing is to produce a smooth final output. It gets rid of lulls, mistakes, and other unnecessary elements that can take focus away from the message being delivered. Likewise, it enhances the quality of the video through color correction, sound filtering, and resizing for a better viewing experience. If people are happy with the video and it’s something that can be shared, no doubt, they will recommend it to their contacts for viewing, which is easy and free marketing to generate increased interest and opportunities for profitable transactions.
Thirdly, editing takes into consideration the value of time and makes it work for the delivery of a message. When it comes to corporate videos, the principle is to make them short and sweet; this way, the message will stick better and the interest level of the viewer will remain high straight to the end of the clip.
And lastly, a well-edited video is “for keeps” because of its long functional lifespan, and the pride (due to the quality) that it gives to the organization. It’s something that can be stored in the archives of the company — tangible proof of the company’s professionalism and commitment to quality.