As you have seen in our series of expertise videos we are trying to answer questions that you as a business owner may be asking. We talked about “How can video help my business?” and of “The types of videos for an online content strategy.” Our latest video is about “How can video help with conversion rates?” We believe that this is a crucial video that you should watch carefully because it has a lot of valuable information that can show how a video alone can help increase business.
Conversion rates are different depending on the business and business owners. A conversion for one business can be a final sale while for another business a quote request can be considered a conversion. The first thing you have to think about when wanting a video that will have a high conversion rate is making sure you have the right type of video. This videos should be about building a human connection. A way to build that human connection is by your “soft skills” such as focusing on a proper aesthetic, tone, personality, et cetera. The human connection can be the difference between being remembered and forgotten. Choosing the right video for you can make all the difference. Another important key is that videos increase the length of time people stay on your page, giving your brand message longer to sink in. If you or your staff are in the video than it puts a face to your company and that is where the trust factor will begin to cultivate. Lastly, video alone will increase the amount of time people stay on your website. Statistically, the simple presence of a video on your website increase the viewers trust and the legitimacy of your brand, and thus conversion rates with video – even prior to the viewer pressing play are noticeably increased.
Conversion rates are important to know and here at Skillman Video Group LLC we have the knowledge to help you. Our professional videographers have the experience in creating high quality video content that have high conversion rates for businesses. Take a look at our portfolio and see the different types of videos our videographers have created, it might give you an idea for your next video marketing campaign. Skillman Video Group LLC is a Boston Video Production Company. Call us anytime at 800-784-0140