On Writing Content

Stephen King said of writing, “The scariest moment is always just before you start.”

We think that is why many businesses don’t make marketing videos. They don’t know how to develop content. That’s our speciality. Skillman Video Group works with clients to develop content for social videos. We can do the writing and you can focus on your day-to-day business.

SVG starts with a dialogue about your organization. We ask lots of questions not just to get to know who you are and what you do, but also search for an angle for our script and find your audience. We take copious notes and eventually pitch some ideas to you. SVG comes back quickly with a script that focuses your ideas into a short, understandable, and effective video. Together your company and SVG edit the script into something we shoot.

But revisions don’t end there. There’s a saying in the business: “You make three films. The one you write, the one you shoot, and the one you edit.” Together with you we keep revising, editing, and improving your video throughout scripting, shooting, and post-production. Our work doesn’t end until you get the perfect marketing video.

This might sound like a lot of work, but it moves fast and we make it so easy. There’s nothing to be scared of call today.