Whether it is a product or a service, businesses want to showcase what they can offer to consumers. There are a variety of ways to capture an audience’s attention: from written works, (like articles) to visual content (such as photographs and video). Even though there are a range of options, at the end of the day, businesses want to see a return on investment (ROI). In other words, they want their content to be seen, which will hopefully lead to more sales.
Video can offer this ROI. Consumers are much more likely to buy a product if they have watched a video about it beforehand. According to a survey conducted by Animoto, a cloud-based video creation service, “73% of U.S. adults are more likely to purchase after watching an online video that explains the product or service.”
Creating video, however, brings its own set of challenges and questions, which can seem daunting. Will the video look professional? Will it accurately describe what my company wants? And ultimately, will it help my business?
Skillman Video Group is a Boston area video production company that specializes in many areas, including video marketing. We will work with you, side by side, to understand who you are as a business. Then, we will work to develop a concept for the video. Skillman Video Group has worked with businesses both large and small to create specialized content that promotes what you do.