The Future of Search Engines
Search engines like Google are constantly evolving, and they don’t show signs of stopping. While professional opinion varies on how search engines will change over the next few years, there are a few recurring ideas that keep popping into the conversation. If one thing’s for certain, it’s that search engines are part and parcel with the future of online marketing. It’s best to prepare yourself for what may lie ahead.
The Rise of Mobile and Voice Search
In an article by Search Engine Land on the future of SEO, an expert says, “[M]obile search volume on Google would exceed desktop search volume before the end of 2014.” The expansion and importance of mobile cannot be understated. With people spending more and more time on mobile devices, it’s important to think about your content and whether or not it is suitable for mobile interaction. Another important factor in the future of search engines is the rise of voice search (for example, Siri). This marks a shift in the traditional means of search (the physical typing of a query into a search engine) and should be taken into account.
Increased Focus on the User
As search engines evolve, there is expected to be an increased focus on the user and their needs. It’s important that you become an authoritative source of information that users can trust and feel satisfied with. Skillman Video Group is a Boston area video production company that knows the importance of video content, online marketing, and video marketing. From the beginning, we work with our clients to ensure that we can develop a concept that is both appropriate and clear. We see the concept through to content creation, working together to build a confident voice, one that is wary of the future and aware of customers’ needs.