How to Develop an Online Audience

video marketing companyWhat is Audience Development?

Before the lights, camera, and action, it is important to understand your audience. As a top video production company in Boston, we have witnessed brands that have succeeded with audience development and others that have fallen short. The most important concept to keep in mind is that your audience IS your NUMBER ONE priority.

Audience Development Strategies

What you like and what your audience likes may be to different things, and you must make sure to not cross the line. The audience should be put first, so when you are developing a video marketing campaign, you can be certain that you will grab their attention. How do you do this? Through video optimization. Everything from the clothing, lighting, and props should intrigue your audience and be relatable. For instance, if you are a local restaurant looking to create online how-to video for dishes you serve, you must be able to convey it in a way that your audience will understand. If most of your audience and customers are 20-40 years and in the middle class, they probably won’t be attracted to a video with a man dressed up showing them how to create a fancy dish. They want simple, easy, and want a point of view that is relatable. If you want to reach an audience that is more experienced with cooking fancier dishes, make a separate video and YouTube channel. You should never combine the two, for it will be confusing and off putting to the audience.

Influencer Marketing StrategyAudience Development Social Media

If you are a business that has to separate audience groups due to different services and products within your company, then again, you must create division between the marketing videos and social media platforms. The audience wants to be able to find what they need and the information as quickly as possible. They shouldn’t have to search to find the YouTube Channel and video they need.

Digital Audience Development

Besides video optimization, it is equally as important to tell a story that the audience will resonate with. Storytelling can go in many different directions during a marketing video. It can be in the form of an interview, training video, brand video, commercial, etc. Nonetheless, be sure to pick the style of video that you know your audience will want to watch.

Once you have established an audience and a following, don’t lose sight of what they want and what you want. If you are looking to reach a wider demographic be sure to optimize content for that specific branding, and don’t take away from the following you have attracted.

Audience Development Plan Examples

Overall, here is what you should be doing to establish audience development:

  • Connect with the customer
  • Establish a voice
  • Engage with the audience
  • Optimize content specific to the brand
  • Don’t combine two different audiences
  • Understand every platform is different and to conform to that
  • Create a Point of View for the audience, whether it be a spokesperson or influencer (depending on the video style)
  • Be passionate about your audience
  • Create content your audience wants, not what you want

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417