When a director says “Action” that exactly what he wants to see: Characters with an objective doing things to each other to achieve their objective. Actors think in these terms. What am I trying to do in this scene? What is my obstacle? Who am I working with or against? Why?
It works the same way in marketing. What are you trying sell? To Whom? Why? We help answer these questions by developing your content and writing marketing copy — essentially scripting your lines. We also prepare you so that when the camera roles you sound and look confident and natural.
I talked about preparation on our blog. We had one interviewee struggling to get through her prepared lines. We suggested that she imagine that she was meeting Christina Skillman, our director, at a networking event, and that the client had to convince her to join the company in under a minute. It was a familiar scenario for the interviewee. When she thought in those objective-based terms her delivery was so natural and convincing Christina was ready to submit her resume.
That’s the kind of performance tweak we can suggest to take your video to the next level. Skillman Video Group can also develop content, allowing you to focus on your day-to-day work.