The top two objectives of any nonprofit organization are to create awareness about their advocacy and to raise money that would enable them to further promote and take steps to advance their cause. As the name suggests, the organization’s staff members are not geared toward collecting profits for themselves, and so volunteers are needed to lend their skills, knowledge and resources to their various projects.
In some respects, however, nonprofit organizations may benefit more from tasking professionals to handle certain aspects of their operations. Marketing, for example, involves composing the organization’s message and distributing it to channels that would help attract the kind of attention they require to raise awareness for their cause. This message must be carefully and insightfully created, and the distribution methods need to be creative, with the widest possible reach — these ensure that the group’s resources are fully optimized and that its voice is heard loud and clear by its intended audiences.
Making the most out of content marketing efforts
Boston video production specialists who specialize in video marketing, would be the perfect professionals to approach for the creation of a video that would effectively command attention. Nonprofits today will easily see how the World Wide Web holds so much potential for marketing and promotion, and video is an excellent medium for such a purpose.
Data released by comScore, a leading Internet technology company that measures people’s movements in the digital world, reveals that 186.1 million people watched online content videos in April 2014, with Google sites ranking as the top video content property, BrightRoll platform as the top video ad property, and VEVO as the top YouTube partner channel (Online Video Rankings). With video capturing the eyes, hearts and minds of millions of people every month, it’s only wise to harness this tool for the purpose of gathering support and building strength for nonprofits.
A well-crafted video can:
Help a nonprofit tell its story and raise awareness. Professional video producers collaborate with clients to write their unique story and help people gain a better understanding of what the group stands for.
Encourage participation. A compelling call to action can motivate viewers to take part in the nonprofit’s cause, whether it’s to drive donations for projects, invite volunteers to help organize events, or spread the word about the advocacy.
Express thanks. Creating a video presenting the results of a past event or the fruits of collected proceeds is an engaging way to show appreciation for everyone’s efforts and inspire support for future endeavors that will take the group a step closer to more goals.