The SVG Blog

The SVG Blog

tracking-ROI

Maximizing ROI: Digital Video Ads vs Video Marketing

When comparing ROI tracking between digital video ads and video marketing, consider the unique analytics and engagement metrics to determine the more profitable strategy....

Leveraging Product Videos for Enhanced Social Media and Video Marketing Impact

Product videos are invaluable tools in today's digital marketing landscape, providing a dynamic way to showcase your products and increase engagement across various platforms....

Specialized Video Marketing: Parker|Scheer’s Strategy for Client Engagement and Outreach

Parker|Scheer Elevates Client Outreach with Specialized Marketing Videos (December 16, 2010) Recently, Skillman Video Group (SVG) undertook a significant project at the Charlestown office...
Marketing_Videos_For_Private_Schools

Innovating Private School Marketing with Engaging Videos

In the competitive landscape of educational institutions, private schools are increasingly turning to marketing videos as a strategic tool to showcase their unique offerings...
professional-video-production

Unveiling the Importance of Quality in Video Production: Discover the Difference

When you think about video production, you might not immediately consider how much quality impacts the final product. Yet, it's the meticulous attention to...
feeling-the-challenge-of-video-marketing

Mastering Video Marketing: Strategies to Stand Out

When exploring the intricate world of video marketing, it's akin to finding your way through a maze with shifting pathways. Understanding how to captivate...

HolliBalance Video Series: Transforming Digital Presence & Engagement

Enhancing HolliBalance's Digital Presence Through Targeted Video Content Skillman Video Group (SVG) has recently undertaken a comprehensive video production project for HolliBalance, a renowned...
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Allstate’s Mayhem Campaign: Mastering Humor in Multi-Platform Advertising

Exploring Humor in Advertising: A Closer Look at Allstate's Mayhem Commercials This week, as part of our ongoing series on the diverse applications of...
social-media-video

Producing Video with an Eye for Social Media

In producing videos for social media, align content with marketing goals for maximum impact. Tailor videos to suit each platform and audience preferences. Use...
video-channels

Unleashing the Potential of Video Channels: Revolutionizing Digital Marketing Strategies

In the vast domain of digital marketing, a video channel serves as a dynamic avenue for businesses to connect with their target audience through...