The SVG Blog
Enhanced Brand Engagement Through Videomercials | Transforming Marketing Strategies
In an era where consumer attention is a coveted commodity, the utilization of videomercials has sparked considerable interest among marketers seeking to break through...
Behind the Scenes at SVG: Editing “Old Timey Marketing” Video
"You make three films. There's the film you write, the film you shoot, and the film you edit." -Ancient Filmmaking Proverb (September 7, 2011)...
Video for a Cause: An Impactful Fundraising Project with Al Huda Society
Empowering Community Goals Through Video: Al Huda Society's Fundraising Journey Skillman Video Group (SVG) had the honor of collaborating with the Al Huda Society...
Creative Video Marketing in B2B: Inspiration Studios’ Success Story
Harnessing B2B Engagement Through Creative Video Marketing: A Case Study of Inspiration Studios Inspiration Studios in Australia demonstrates a powerful application of social video...
Ogilvy & Mather Champions Video Marketing with New Specialty Practice
Ogilvy & Mather Formalizes Video Marketing Practice: A Game Changer in Digital Strategy (July 26, 2011) In a significant development within the marketing industry,...
Driving B2B Engagement: The Story of YouTube’s ‘Car’ Videos and Social Media Synergy
Revolutionizing B2B Engagement: The Impact of YouTube’s ‘Car’ Videos (July 15, 2011) This week, we stumbled upon a captivating example of a B2B social...
Understanding the Difference: Advertising Videos vs. Marketing Videos
Advertising videos and marketing videos sound the same, but we'd like to make a helpful distinction. The Net and the Spear: A Metaphor for...
Viral Marketing Mastery: Behind the Crying Cat Video Phenomenon
Decoding Viral Success: The Curious Case of the Crying Cat Video (June 23, 2011) Last week, a seemingly innocuous online dating bio video featuring...
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