The SVG Blog

The SVG Blog

Showcasing Craftsmanship: A Behind-the-Scenes Video Shoot with KCCNE

(February 24, 2010) Last week, the Skillman Video Group production team spent a day in Providence, Rhode Island filming a marketing video for Kitchen...
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The Power of Testimonial Videos: Boosting Trust and Conversions

In today's digital marketplace, video testimonials have emerged as a powerful tool for influencing customer decisions and driving business growth. With 85% of consumers...
example of closed captioning in video production

The Importance of Closed Captioning in Video Production

Closed captioning in video production is not just a matter of compliance or accessibility; it's a crucial aspect of creating inclusive content that resonates...

The Rise of the “Searchmercial”

(January 7, 2010) - We live in a world where the company name Google becomes a verb if you need to find someone, a...
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How to Prepare for Speaking on Camera

In this day and age of social media, viral videos, and Internet (or "inbound") marketing, a great professional corporate video from Skillman Video Group...
watching professional video on corporate social media

Professional Video on Social Media

Utilizing professional video on social media sites like Facebook and Instagram is important for companies seeking to boost their online presence and effectively engage...
legal-marketing

Harnessing Video Marketing for Law Firms: Strategies for Success

In the competitive landscape of legal marketing, video has emerged as a powerful tool for law firms seeking to enhance their online presence and...
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Behind the Scenes: Crafting Parker Scheer’s New Marketing Videos

(November 24, 2009) Parker Scheer LLP hired Skillman Video Group to create a series of marketing videos for their newly updated website. They decided...
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Unleashing Creativity: How Innovative Marketing Videos Drive Brand Success

Did you know that videos on social media generate 1,200% more shares than text and images combined? When you harness creativity in your marketing...
diverse corporate video audience

Corporate Video Variety Captivates Audiences

In the realm of corporate communications, the utilization of a diverse range of video content has become a pivotal strategy for companies to engage...