How to Use Video in Email Marketing

The Launch

We recently shot a number of videos offering our expertise on SEO, video marketing, and more.  If you are planning on creating video content, be prepared, because the preparation and actual shoot are only half the work.  The launch (including landing pages, blog posts, spread through social media channels, etc.) takes nearly as much time and effort.  Our video series kicks off with “How to Use Video in Email Marketing.”  If you are looking to begin an email marketing campaign, we believe that you should take notice because this video offers crucial tips on how to make the most out of it through video.

Up the Ante: Video in Email Marketing

Any savvy business owner knows the benefits of email marketing in both B2B (brand-to-brand) and B2C (brand-to-consumer) marketing campaigns.  The use of email marketing campaigns has become so widespread, however, that you’ll need something to stand out.  That’s where video enters the picture.  Including a video in an email newsletter has been proven to be a surefire way to improve business and boost sales.  When the unquestionable benefits of solid video content are combined with the wide reach of email, the results are strictly advantageous and constructive for your business.

Take It from Us: Tips on Using Video in Your Email Marketing Campaign

In our video, we offer some pointers on how to best use video in your email marketing campaign.  Here are just a few of them:

  • Place your video towards the top of the email to immediately grab attention
  • The video needs to take the viewer to a landing page
  • Have a great call-to-action

In the business world today, it’s important to understand the benefits of email marketing and video, and here at Skillman Video Group, we have the expertise and knowledge to help.  We can help you achieve your business goals through our understanding of online marketing, video production, and more.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.